Learning about your goals and objectives means more to Equasar than reading a mission statement. It means open communication, right from the start. We understand the web. Our website strategy and user experience design process will help you to clarify and refine your business goals and your online marketing requirements. We do this together by accurately determining:
-Who your audience is
-What they want
-When they want it
-Where they search for it
-How they view it
-Why they would choose you over your competitors
How do we obtain all this great information? We use a four-step Strategic Planning process to develop a blue print from which all creative, development, and marketing tasks can be executed and measured.
Equasar knows that interface design, typography, and illustration cannot succeed without an exceptional user experience. Our user-centered interfaces work hand-in-hand with your vision, user needs, and our cutting-edge technology to provide exceptional results. We do this by focusing on:
-Usage-centric requirements gathering
-Heuristic site audits
-Usability and peer reviews
By constantly reviewing your site and how it is being used—before, during, and after design—we help ensure that your website is offering users the best experience possible. This, in turn, helps ensure that your business will continue to grow and evolve to meet your user’s needs.